Hashtags 101
Hashtags aren’t just for young people. Here’s a simple, step-by-step guide to help older adults build and use hashtags so their posts can get more attention (and maybe even go viral).
If you’ve ever stared at the little “#” sign on your keyboard and wondered what the big deal is, you’re not alone. Hashtags might seem like something only the younger crowd uses, but they’re actually one of the easiest ways to get more eyes on your posts.
Whether you’re sharing family photos, showing off a project, or just joining the fun online, hashtags connect your content to the bigger conversation happening out there.
Step 1: What’s a Hashtag, Anyway?
A hashtag is simply the pound sign (#) followed by a word or phrase.
Examples: #Carpentry, #LearnSkilledTrades, or #BlueCollarLife.
When you post with a hashtag, your content gets grouped with everyone else using the same tag. It’s like adding your voice to a digital community.
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Step 2: Keep It Short and Sweet
The best hashtags are easy to read, easy to spell, and not too long.
Dont make a hashtag like: #ThisHashtagIsWayTooLongNobodyWillTypeIt
Do make a hashtag Like: #CarpentrySkills
Step 3: Stay Relevant
Make sure your hashtag actually matches what you’re posting. If you’re sharing a woodworking project, go with #Woodworking — not #CookingTips.
Check out our guide to Skilled Trades Career Changes.
Step 4: Search Before You Post
Type your hashtag into the search bar on Facebook, Instagram, TikTok, or X. If it already has posts under it, that’s a good sign people are looking. If nothing comes up, you might want to try something else or start your own.
(For an easy walkthrough, here’s a helpful guide on hashtags from Hootsuite).
Step 5: Create Your Own Hashtag
Want to organize posts for a family event, project, or community group? Make a custom hashtag.
Examples:
- #BurkesFamilyReunion2025
- #GrandpaBuildsStuff
- #LearnSkilledTrades
Share it with friends and family so everyone tags their posts the same way.
Step 6: Don’t Overdo It
You don’t need a wall of hashtags at the end of your post. Stick with 2–5 solid ones that actually make sense.
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Have Fun With It
At the end of the day, hashtags aren’t serious business — they’re supposed to be fun. So don’t worry if you feel a little silly typing them out. We all do.
So next time your grandkids roll their eyes and ask why you’re typing “#” on everything, just tell them: “It’s how old folks like me try to go viral.”